Coca Cola's social media policy

A couple of weeks ago I talked about the social media trends for 2010 (see here). One of the trends mentioned was that more and more companies would get social media policy's. Only just a couple of days ago I stumbled over a blog post talking about the social media policy that Coca Cola employs. This post predated the article I read before, but it gives a good insight into how a company handles social media. Next to listing 10 principes for online spokespeople it also links to a pdf containing Coca Cola's social media policy, which is a very interesting read.

Go here for the blogpost and here for the pdf.

An interview with Coca Cola's head of social media (yes they have one)