Coca Cola's social media policy

A couple of weeks ago I talked about the social media trends for 2010 (see here). One of the trends mentioned was that more and more companies would get social media policy's. Only just a couple of days ago I stumbled over a blog post talking about the social media policy that Coca Cola employs. This post predated the article I read before, but it gives a good insight into how a company handles social media. Next to listing 10 principes for online spokespeople it also links to a pdf containing Coca Cola's social media policy, which is a very interesting read.

Go here for the blogpost and here for the pdf.

An interview with Coca Cola's head of social media (yes they have one)

One of the more useful ways to use Twitter as a company

Not all of you might be familiar with Blizzard Entertainment, the creators of several legendary PC games, but I would still like to use them as an example. Many companies are looking for ways to use Twitter and other social phenomenons like facebook, but I think that not all companies have found a good use for Twitter yet. However, Blizzard did. They use it to keep people updated about upcoming patches for the Starcraft 2, which is currently in beta phase, as well as answering questions and promoting their game by posting examples of what is possible with the supplied game editor. They also have a big discussion board, but I do feel Twitter greatly supplements that by the more small and informal messages that are posted there. It gives costumers are more direct link with the company. I also think that more companies should use Twitter like this. Twitter is a very useful tool for short messages about servers that are down or small announcements. It also gives companies a place where they can directly refer to others using their products, something that could look quite out of place on their normal websites.

The official Starcraft Twitter can be found here